가 발행되었습니다. 일본에서도 닌텐도의 "뇌 트레이닝"이나 Sudoku 등의 유행으로 두뇌 발달 오락이 사회 현상이 됐었는데, 미국에서도 지난해 $225M의 시장 규모를 형성하며 바야흐로 "산업"으로 정의하기 시작한 셈입니다.
Top 10 Highlights from The State of the Brain Fitness
Software Market 2008 report include:
1) 2007 was a seminal year for the US Brain Fitness software
market, which reached $225 million in revenues –
up from an estimated $100 million in 2005.
2) Over 20 companies are offering tools to assess and train
cognitive skills to four customer segments: consumers; healthcare and
insurance providers; K12 school systems; and Fortune 1000 companies, the
military, and sports teams.
3) The Nintendo Brain Age phenomenon has driven much of
the growth. The consumer segment grew from a few million in 2005 to an
estimated $80 million in 2007.
4) There is major confusion in the market, so education will be
key. Users and buyers need help to navigate the maze of products and
claims.
5) Over 400 residential facilities for older adults have launched
computerized “brain fitness centers.”
Sales to the healthcare and insurance provider segment grew from $35
million in 2005 to an estimated $65 million in 2007.
6) More than five programs have shown results in randomized
controlled trials. Cognitive functions that can be trained include:
visual and auditory processing, working memory, attention, and
decision-making.
7) A product has obtained 510(k) FDA clearance for
rehabilitation of stroke and Traumatic Brain Injury patients. Another
product is being used by a growing network of ADHD specialists.
8) Large-scale, fully-automated cognitive assessments are being
used in a growing number of clinical trials. This opens the way for the
development of inexpensive consumer-facing, baseline cognitive
assessments.
9) The potential for K12 Education remains largely untapped due
to limited research linking cognitive training to academic performance.
10) Companies, sports teams and the military are finding
opportunities to improve productivity. The aging workforce will make
this a must.
"This report is geared to executives, investors, entrepreneurs,
professionals and policy-makers looking for the latest information about
the brain fitness industry,” said Alvaro
Fernandez, Co-founder and CEO of SharpBrains. “This
report is the first in an annual series providing a comprehensive
picture of the industry spanning the underlying science, commercial
applications, market players, and growth drivers."
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