The Marketer's Summer Reading List For 2008 (공유)
- Posted at 2008/06/22 02:51
- Filed under 책이야기
- Posted by 안우성
The Adventures of Johnny Bunko - The Last Career Guide You'll Ever Need by Daniel Pink.
The Big Switch - Rewiring the World, from Edison to Google by Nicholas Carr.
Brain Rules - 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina.
Buying In - The Secret Dialogue Between What We Buy and Who We Are by Rob Walker.
Groundswell - Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff.
Here Comes Everybody by Clay Shirkey.
Join the Conversation - How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe.
The Last Lecture by Randy Pausch.
Meatball Sundae - Is Your Marketing out of Sync? by Seth Godin.
Personality Not Included - Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava.
Predictably Irrational - The Hidden Forces That Shape Our Decisions by Dan Ariely.
Presentation Zen - Simple Ideas on Presentation Design and Delivery (Voices That Matter) - by Garr Reynolds.
Web Analytics - An Hour A Day by Avinash Kaushik.
The Word of Mouth Manual - Volume II by Dave Balter (this one is also a free PDF download - grab it while you still can).
'책이야기' 카테고리의 다른 글
| 이쁘면 사랑받는다 (0) | 2008/09/04 |
|---|---|
| The Marketer's Summer Reading List For 2008 (공유) (2) | 2008/06/22 |
| 당신의 축구팀은 어떤가요? (1) | 2008/02/20 |
| Freakonomics 괴짜경제학 : updates (2) | 2007/05/03 |
| 작은 상인은 명리(名利)를 좇고, 큰 상인은 명리(冥利)를 좇는다 (6) | 2007/03/15 |
| The Laws of Simplicity (단순함의 법칙) (5) | 2007/01/13 |
- Tag
- Advertising, Book, marketing, viral marketing, Web, word of mouth, 입소문, 컨텐츠
- Response
- 0 Trackback , 2 Comments
Trackback URL : http://mediaflock.net/trackback/222
Subscribe to RSS